Global Marketing Manager OT Cybersecurity and Electrical Services 80-100%
Siemens Schweiz AG
Kontakt aufnehmen
Wichtige Links
Zur Stelle >
Zur Firma >
YouTube Video
We transform buildings
With technology for smart and sustainable buildings and infrastructure, we transform the everyday for everyone. By
combining the real and digital worlds, we empower our customers to reach their decarbonization goals, lower their
operating costs and achieve world-class experiences for people.
Within Siemens Smart Infrastructure, you will be part of our Buildings Business Unit, which brings together the full
portfolio of products, software and services for buildings and adjacent infrastructure.
Join our team and help shape the future of secure and reliable industrial operations! At Siemens, we foster an
inclusive and innovative environment where your expertise can make a global impact. If you are passionate about
marketing, cybersecurity, and electrical services, apply now and be part of our mission to protect and power the
world’s critical infrastructure
Location : Zug- Switzerland
Role Overview
We are seeking a dynamic and experienced Global Marketing Manager to lead the marketing strategy for our Operational
Technology (OT) Cybersecurity and Electrical Services portfolio worldwide for the Siemens Buildings business. In this
role, you will be responsible for shaping the global marketing vision, driving demand generation, and positioning
Siemens as a trusted leader in securing industrial environments and delivering reliable electrical services. This is an
exciting opportunity to make a significant impact on the safety, resilience, and sustainability of critical
infrastructure globally.
Responsibilities
- Develop and execute global marketing strategies for OT Cybersecurity and Electrical Services, including integrated
campaigns, content creation, and go-to-market plans
- Collaborate with cross-functional teams (Technical Units, Regional Marketing, Communications, Offer Management, and
Sales) to ensure alignment with overall business objectives
- Define and articulate the value proposition for OT Cybersecurity and Electrical Services, emphasizing risk
mitigation, compliance, and operational continuity.
- Lead the strategic narrative for these offerings, guiding demand generation and sales enablement efforts to
strengthen market positioning
- Create compelling, customer-focused content for digital platforms, sales collateral, thought leadership pieces, and
event materials
- Leverage market intelligence and competitive insights to identify growth opportunities and refine marketing
initiatives
- Conduct research and benchmarking to stay ahead of industry trends, regulatory changes, and emerging threats in OT
environments
- Drive global campaign execution in collaboration with regional teams, ensuring consistent messaging and brand
positioning across all markets
- Promote Siemens’ leadership in OT Cybersecurity and Electrical Services through innovative marketing approaches and
strategic partnerships
- Continuously optimize marketing performance by applying best practices and data-driven insights
Your Profile
- Bachelor’s degree in Marketing, Business Administration, or a related field; advanced certifications in
cybersecurity or electrical services marketing are a plus
- 7+ years of experience in B2B marketing, preferably in OT Cybersecurity, Electrical Services, or industrial
technology sectors
- Strong understanding of OT environments, cybersecurity principles, and electrical service offerings
- Proven success in developing and executing global marketing strategies and campaigns
- Expertise in market research, competitive analysis, and growth opportunity identification
- Exceptional communication and storytelling skills, with the ability to simplify complex technical concepts for
diverse audiences
- Project management proficiency and experience working in global, cross-functional teams
- Familiarity with digital marketing tools and demand generation strategies.
- Self-driven and results-oriented, with strong organizational skills and ability to meet deadlines
- Fluent in English; additional languages are an advantage
Employee benefits
- 2–3 days per week of mobile working is standard
- Mobility allowance
- Varied further training opportunities
- Access to employee share programs
- Further information about employee benefits can be found here
Our corporate culture – your new working environment
The culture at Siemens Switzerland is more than just a working environment – it is at the heart of our day-to-day
interactions and the key to our success. Siemens Switzerland offers a future-oriented working environment characterized
by innovation, sustainability and personal development. We are characterized by personal responsibility, equal
opportunities and diversity, to which every employee can contribute authentically. Flexible working models and remote
working are a reality for us and enable our employees to achieve a good work-life balance. Learn more and find out if
you are a good match with Siemens by taking our culture quiz!
“Siemens is one of the pioneers of technology, and to be part of it makes me kind of proud.” (Team Leader at Siemens)
News and stories
See for yourself how innovative technology can change the present. If you want to find out more about what projects
can be implemented using Siemens technology, here are some current examples.
Frequently asked questions and contact information
Here you will find a collection of frequently asked questions and a way to contact us directly.
I look forward to receiving your application.
Olger
Talent Acquisition Partner
Information for recruitment agencies: Siemens is not accepting applications from recruitment agencies for this
position. Thank you for your understanding.
We transform buildings
With technology for smart and sustainable buildings and infrastructure, we transform the everyday for everyone. By
combining the real and digital worlds, we empower our customers to reach their decarbonization goals, lower their
operating costs and achieve world-class experiences for people.
Within Siemens Smart Infrastructure, you will be part of our Buildings Business Unit, which brings together the full
portfolio of products, software and services for buildings and adjacent infrastructure.
Join our team and help shape the future of secure and reliable industrial operations! At Siemens, we foster an
inclusive and innovative environment where your expertise can make a global impact. If you are passionate about
marketing, cybersecurity, and electrical services, apply now and be part of our mission to protect and power the
world’s critical infrastructure
Location : Zug- Switzerland
Role Overview
We are seeking a dynamic and experienced Global Marketing Manager to lead the marketing strategy for our Operational
Technology (OT) Cybersecurity and Electrical Services portfolio worldwide for the Siemens Buildings business. In this
role, you will be responsible for shaping the global marketing vision, driving demand generation, and positioning
Siemens as a trusted leader in securing industrial environments and delivering reliable electrical services. This is an
exciting opportunity to make a significant impact on the safety, resilience, and sustainability of critical
infrastructure globally.
Responsibilities
- Develop and execute global marketing strategies for OT Cybersecurity and Electrical Services, including integrated
campaigns, content creation, and go-to-market plans
- Collaborate with cross-functional teams (Technical Units, Regional Marketing, Communications, Offer Management, and
Sales) to ensure alignment with overall business objectives
- Define and articulate the value proposition for OT Cybersecurity and Electrical Services, emphasizing risk
mitigation, compliance, and operational continuity.
- Lead the strategic narrative for these offerings, guiding demand generation and sales enablement efforts to
strengthen market positioning
- Create compelling, customer-focused content for digital platforms, sales collateral, thought leadership pieces, and
event materials
- Leverage market intelligence and competitive insights to identify growth opportunities and refine marketing
initiatives
- Conduct research and benchmarking to stay ahead of industry trends, regulatory changes, and emerging threats in OT
environments
- Drive global campaign execution in collaboration with regional teams, ensuring consistent messaging and brand
positioning across all markets
- Promote Siemens’ leadership in OT Cybersecurity and Electrical Services through innovative marketing approaches and
strategic partnerships
- Continuously optimize marketing performance by applying best practices and data-driven insights
Your Profile
- Bachelor’s degree in Marketing, Business Administration, or a related field; advanced certifications in
cybersecurity or electrical services marketing are a plus
- 7+ years of experience in B2B marketing, preferably in OT Cybersecurity, Electrical Services, or industrial
technology sectors
- Strong understanding of OT environments, cybersecurity principles, and electrical service offerings
- Proven success in developing and executing global marketing strategies and campaigns
- Expertise in market research, competitive analysis, and growth opportunity identification
- Exceptional communication and storytelling skills, with the ability to simplify complex technical concepts for
diverse audiences
- Project management proficiency and experience working in global, cross-functional teams
- Familiarity with digital marketing tools and demand generation strategies.
- Self-driven and results-oriented, with strong organizational skills and ability to meet deadlines
- Fluent in English; additional languages are an advantage
Employee benefits
- 2–3 days per week of mobile working is standard
- Mobility allowance
- Varied further training opportunities
- Access to employee share programs
- Further information about employee benefits can be found here
Our corporate culture – your new working environment
The culture at Siemens Switzerland is more than just a working environment – it is at the heart of our day-to-day
interactions and the key to our success. Siemens Switzerland offers a future-oriented working environment characterized
by innovation, sustainability and personal development. We are characterized by personal responsibility, equal
opportunities and diversity, to which every employee can contribute authentically. Flexible working models and remote
working are a reality for us and enable our employees to achieve a good work-life balance. Learn more and find out if
you are a good match with Siemens by taking our culture quiz!
“Siemens is one of the pioneers of technology, and to be part of it makes me kind of proud.” (Team Leader at Siemens)
News and stories
See for yourself how innovative technology can change the present. If you want to find out more about what projects
can be implemented using Siemens technology, here are some current examples.
Frequently asked questions and contact information
Here you will find a collection of frequently asked questions and a way to contact us directly.
I look forward to receiving your application.
Olger
Talent Acquisition Partner
Information for recruitment agencies: Siemens is not accepting applications from recruitment agencies for this
position. Thank you for your understanding.